Cannacurio #62: Cannabiz Intelligence – Your Planning & TAM Toolkit

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It’s the end of the year and it’s time for all of us in the cannabis industry to do our strategic planning and budgeting for 2023. Cannabiz Media’s Business Intelligence Platform is packed with data to help you complete those projects in record time with an unparalleled set of data dashboards. You’ll be producing TAMs and market share analyzes in no time with the charts, tables, tables and data exports we provide.

Total addressable market (TAM), also known as total available market, is a term typically used to refer to the revenue opportunity available for a product or service. The TAM helps prioritize business opportunities by serving as a quick measure of the underlying potential of a given opportunity.

Here are some examples of how our customers use these tools:


Our industry is often described as a highly regulated seed-to-sale agricultural vertical. Cannabiz Intelligence® has dashboards to help you measure these market dynamics:

Cannabis wholesale prices

Through our partnership with Cannabis Benchmarks®, we provide an overview of the volume-weighted average price of cannabis in 18 states from January 2021 through today. Use this valuable information to create your own forecasts and run break-even analyzes based on different price points.

canopy size

From this dashboard, now in beta, we show the total potential canopy available in key states. This answers the question of how much canopy is available to growers, not what has been grown. We built it based on the number of licenses and the allowed canopy sizes or ranges.


In addition to price and canopy inputs, we also aggregated from further down the value chain. We can help you track demand through product and sales data as well as patient numbers. Use this data for the following use cases:

  • What is selling?
  • Are sales up or down from last month/last year?
  • What types of products are gaining/decreasing in popularity?

Here are the sales by category by month for 2022 for the states reporting this data.

Data on the number of patients

In medical only states, the number of patients shows the size of the market and how it is changing. In states with medical and adult programs, you can gauge the likely drop in patient numbers as they opt out of government databases to purchase as consumers instead.

Here is a graph of the number of patients in Florida since 2017:


Distribution points are a key part of any TAM analysis. Cannabiz Media has been tracking this metric since 2015. Currently, there are over 10,000 stores nationwide. A variety of dashboards show counts by state, latitude and longitude, and how store counts have grown over time.

  • Licensing inventory – How has the number of stores increased/decreased? Where to deploy my sales force?
  • Licensing inventory – Where are they?

Here’s a look at store growth in Michigan:

‍Other dashboards help users map licenses and find company ownership:


In addition to assessing inputs, outputs, and distribution, Cannabiz Intelligence also provides details on nearly 600 M&A deals. With this data, you can see how much we estimate licenses sold in various jurisdictions.

Here are some details about the Diddy Combs deal:

‍And the final asset class to look at is sale-leaseback transactions. Our Cannabiz Business Intelligence tool has collected data on over 100 of these deals led by AFC Gamma, Innovative Industrial Properties and Pelorus Equity Group. Companies that have participated in these deals include well-known MSOs like Curaleaf, Pharmacann, and Columbia Care.

Final Thoughts

The end of the year is upon us and the time for budgeting and planning is short. 2022 has been a brutal year for the cannabis industry, and you’ll need good data to help you plan for success in 2023. We’ve compiled 28 data dashboards that put all this information at your fingertips. Download what you need and create pivot tables, charts and any other artifacts you need to make your case for 2023.

Schedule a demo to see how Cannabiz Intelligence can help you in 2023 and beyond.


Ed Keating is co-founder of Cannabiz Media and oversees the company’s data research and government relations efforts. He has spent his career working with information companies and advising them in the area of ​​compliance. Ed has managed product, marketing and sales while overseeing complex multi-jurisdictional product lines in the securities, corporate, UCC, security, environmental and human resources markets.

At Cannabiz Media, Ed relishes the challenge of working with regulators around the world as he and his team gather corporate, financial and licensing information to track people, products and businesses in the cannabis economy. .

Ed is a graduate of Hamilton College and received his MBA from the Kellogg School at Northwestern University.

2 thoughts on “Cannacurio #62: Cannabiz Intelligence – Your Planning & TAM Toolkit”

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